About Us
HS
Brands
EXCELLENCE, TRANSPARENCY, INTEGRITY
OUR STORY
Since its founding in 2008, HSB Middle East has pursued a clear vision — to turn the challenges of customer experience into opportunities that redefine excellence. From humble beginnings as a small consultancy, we have grown into the region’s foremost company in customer experience innovation.
MISSION & VISION
Mission
Empowering brands with insights and world-class customer experience solutions rooted in integrity, quality, & innovation.
Vision
To lead the Middle East in customer experience excellence, bridging global expertise with regional understanding.
OUR VALUES
Excellence
Striving for excellence in mystery shopping projects to deliver accurate insights that help brands enhance customer experience.
Transparency
Clear communication and honest reporting foster trust and long-term relationships with our clients.
Integrity
Every evaluation upholds the highest ethical and professional standards, ensuring reliable and unbiased findings.
Collaboration
Collaborating with our clients to achieve shared success, improve operational standards, and elevate brand performance.
REGIONAL COVERAGE
CERTIFICATIONS
Our commitment to excellence is reflected in our industry certifications and adherence to international standards. We maintain the highest levels of quality, security, and professional expertise.
